Farmers – this isn’t for you.

Have you ever been watching a documentary and had your kids come into the room and want to watch with you? You tell them, “You won’t like this” or “You’re going be bored”. Usually mine plop down beside me to watch. Then twitch, fiddle and start to complain. “This is boring…”

If you’re a producer, an agronomist, a veterinarian, or any sort of agribusiness professional, this blog is not for you. (On the other hand, if you didn’t know that some scientists actually study soil then by all means, follow along).

I say this because I struggle to ignore your rumbles and mumbles (be they real or perceived) as you ruminate on why I am explaining what a commercial cow is! Don’t worry. I know that you know what a commercial cow is. In fact, I expect I’ll be asking you for help on the hard questions before we both know it.

Designing a presentation without an audience in mind is like writing a love letter and addressing it “to whom it may concern.” – K Haeme

Hopefully a few of you have better listening skills than my kids and don’t bother following along. But before you drop me, ask yourself “Who in my life doesn’t know what a commercial cow is?” I bet we all know at least one person. If you can think of one or two people – do me a favor and share this with them. Not only because I want to you share my blog, but because I bet they will soon be back to ask you questions.

Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence.  Helen Keller
I am optimistic that by sharing our stories we will come to see all food has more in common than the labels used to distinguish it.

For those of you who are like my kids and inherently do the opposite of what I ask…I hope you participate. I started this blog because I was surprised at how many friends were making food choices based on wrong information. Sometimes they simply misunderstand. In other cases, they’ve bought into clever marketing schemes. The worst in when they have come across lies about modern agriculture but didn’t know enough to see through them. I wanted to share what I know to be true on our farm as a small way to combat this.

I did not start this blog to demean, belittle or criticize food choices or different production practices. Canadians are incredibly blessed to be able to have all the options that we do. And as producers, I believe that there is room in agriculture for all of us – whether we are large scale, organic, traditional or anything in between. What we share is a love of land, animals, and production. By comparing our farms I’m optimistic we can prove all food has more in common than the labels that are used to separate us.

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One Comment Add yours

  1. I enjoy what you guys are up too. This type of clever work and reporting! Keep up the terrific works guys I’ve added you guys to my personal blogroll.|

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