What if our farm is the antonym of sustainable? WHAT IF WE FAIL?

I admit it. I’m a geek. To those of you who’ve been following me for a while, that admission isn’t much of a shocker. You’ve already figured out that I was the kid who liked school, got straight A’s, and reveled in the opportunity to take an exam. (Ok – ok – I didn’t revel…

Consumer watch reports on antibiotics in meat

Earlier this month, CTV’s Consumer Watch played a brief clip on antibiotic resistance in children and the growing demand for niche-product meats. I found the segment shallow and biased. Biased to the extent it seemed designed to mislead and manipulate viewers rather than inform them. That, in my mind, is the job of marketing agencies –…

CONSUMER AND MEDIA INTEREST IN AGRICULTURAL ANTIBIOTIC USE

Canada’s livestock & poultry industries are facing scrutiny over antibiotic use. Attention is coming from within the agriculture sector itself, our regulatory agencies, international trading partners and increasingly from retailers, consumers and media. Today’s post will focus on consumer concerns about antibiotic use in animal agriculture. The next edition will flip the coin and look…

JUST CALL ME DOROTHY….OZ’S FANTASY ABOUT ANTIBIOTICS IN MEAT

I feel like Dorothy – a young (well ok, youngish) girl plucked from the reality based pragmatic world of the farm – and dropped into Oz where fantasy, fiction, and myths are accepted as reality. My proverbial tornado is the media storm that is swirling around antibiotic use in livestock. The insanity hit a new…